Early last week I had the opportunity to present the Second Life Relay For Life as a case study to the Net Squared conference in San Jose, CA. In conjunction with Linden Lab, Jeska Linden and I pieced together a overview of SL and then proceeded to explain the details of community development in a virtual world. We covered some of the advantages, and challenges and used the SLRFL as a case study of success. We highlighted the metrics and participation levels as well as focused on effective virtual community engagement methodology.
The participants were all from a non profit background and were receptive - and skeptical - of the use and importance of virtual communities such as SL. Particular questions focused on scale of reach as well as scale of donations compared with real world events. The frank reality is that in some cases it is valuable, and some organizations may be to niche or small to make this kind of activity worthwhile. I enjoyed the conference and hope that we opened a few peoples minds in furthering virtual world philanthropy.