Second Life Future Salon: Virtual Communities Consultant Betsy Book Joins the Next SL Future Salon

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Virtual Communities Consultant Betsy Book Joins the Next SL Future Salon

Virtual worlds slinger Betsy Book saddles up for the May 26th SL Future Salon to clue us in on the state of member-generated business brands created in virtual worlds. She joins SimuLearn co-founder Clark Aldrich and Croquet project architect Julian Lombardi as our next distinguished presenters in this monthly Salon series.

Abstract: This presentation examines the development of member-generated business brands created within virtual worlds. Offering virtual products and services for real profit, innovative brand creators make use of conventional advertising and marketing tactics, such as the creation of brand names, product lines, logos and promotional web sites, while spending as much as 40 hours per week creating, promoting and managing their brand. Virtual world brand identities are deeply intertwined with both the personal identities of their creators and with the brand identities of the host world. This 20-minute presentation will feature a selection of specific well-known brands within Second Life and will discuss the ways in which Second Life is particularly conducive to the creation of virtual world brands.

Bio: Betsy Book is a New York based consultant specializing in online communities and virtual worlds. She is creator and manager of the web site Virtual Worlds Review, a guide to persistent online 2D and 3D virtual worlds that emphasize social interaction. An author at Terra Nova, she has written and presented on a variety of topics related to virtual worlds, including "'These Bodies are FREE, so get one NOW!': Advertising and Branding in Virtual Worlds," an experience that inspired her to take a closer look at member-generated business brands.

Posted by Jerry Paffendorf on May 09, 2005 | Permalink

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