As you all know we held a Relay For Life in Second Life last weekend and we raised about $4,650.00 in the virtual environment and $5,750.00 overall to benefit the American Cancer Society. To transfer that money out of the virtual world we sold the virtual currency through Gaming Open Market who specialize in exchange these virtual currencies.
Like in any market price points are set on supply and demand, and when one makes a drastic shift it impacts the market price. As we collected Linden dollars "L$" (the virtual currency of Second Life) we immediately had them sold on the market at market price. Over a very short period of time supply of Lindens outpaced demand and the exchange rates fell. In a sense by releasing that much currency into the market we devalued it from about $3.67 USD per L$1,000.00 to about $3.52 per L$1,000.00. This is a devaluation of 4.08%.
This was an unforeseen consequence and something we feel did not expect. Clearly removing that vast amount of currency form a small economy will have an adverse effect on the currency price, we just did not know how much of an impact. Next year we must take more care to extract the currency in a more socially responsible way to help maintain a steady market price, prevent currency speculation, and maximize the dollar donation to the Society.
This is highly interesting and I believe partially due to the fact that the Linden has a circulation among a maximum population of around 43,000. As more people join Second Life, the Linden will become more resilient to such accidental tampering. Unless of course the number of people coming to future Relays maintains proportional growth to the overall population, which is very well possible. It's an interesting development nevertheless.
Posted by: Timothy Moenk | September 01, 2005 at 02:59 PM
I didn't even realize this until you posted about it, Randy, and it is highly interesting as Timothy says.
Ultimately, beyond any L$ or US$, I look at the human benefit and I hope you've had dialog with Lindens about how it could be improved in the future. Would a hold-and-release (when all is said and done) method be feasible, and more effective? I think this is what was done for a previous project my Jadey was involved in, Toys For Tots, with a big L$ counter before it was all converted over at the end.
Posted by: Torley Wong/Torley Torgeson | September 01, 2005 at 07:47 PM
Interesting.
Posted by: csven | September 02, 2005 at 12:29 PM
Stop the presses. We got an email from Jamie at GOM that said the dip really didn't have anything to do with the Relay. I'll ask Jamie if I can paste his response here.
Posted by: Jerry P | September 03, 2005 at 03:21 PM
Randal,
I would in *no* way feel responsible for the change in price. The market has been trending downwards for months now and recent choices made by the management of Second Life and the fact that the other major retailer of L$ has been dropping their prices hasn't helped either.
The amount of L$ you sold through us was less than our average daily volume. I wouldn't sweat it. :)
To be honest, if you had have waited to sell, you'd have got much less cash.
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